Roger Fawcett, Whole Foods Market Southern Pacific Regional Wine Buyer, has over 14 years in the food and wine business. Roger oversees the wine program for 49 stores in Southern California, Arizona, Hawaii and Las Vegas. Roger has traveled internationally visiting vineyards and meeting winemakers whose wines he has introduced to Whole Foods Market. He is passionate about connecting wine drinkers with the terroir and people who make the wine. He has been instrumental in rolling out such programs as the One Bottle, One Tree program, Rose Revolution and the One Wine program at Whole Foods Market.