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Christian Miller

Christian Miller
Wine consultant, negoçiant, and marketing expert. WWS Speaker 2010

Christian Miller has worked in the wine industry since 1983, primarily in marketing. His industry experience includes restaurant and retail wine sales, work as a consultant and negoçiant, marketing management and market research. He is currently proprietor of Full Glass Research and a founder of WineOpinions.com, where he is responsible for research design and development. Full Glass Research has produced numerous marketing, economic and industry studies for clients ranging from the Oregon Wine Board to Vintage Wine Trust to small high end wineries.

Wine Opinions maintains a representative consumer panel of over 4000 high-frequency and high end wine consumers and a trade panel of over 800 employees and owners working in the U.S. wine trade. These unique resources are used by wineries, importers, consultants and regional organizations to better understand trade and consumer trends. Christian co-manages the OIV Wine Marketing Short Course at U.C. Davis, is a regular lecturer at several universities, and is often quoted in trade publications. Previously, he was Director of Research for MKF, a leading CPA-consulting firm in the California wine industry. Christian has worked at some of the leading California wineries in brand and category management, consumer research and sales promotion. He holds a B.A. in Economics from Franklin & Marshall and an MBA from Cornell University.

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