Breaking the Echo Chamber: Reimagining Wine Writing for a Broader Audience
Our latest virtual roundtable featured a theme to which we keep returning: making wine writing resonant beyond niche wine media. To achieve this, writers must consider how their stories can reach and engage with modern consumers. We were excited to explore this subject with Clive Pursehouse, North American Editor for Decanter Magazine, who moderated this conversation with Henna Bakshi, Eliza Dumais, and Aidy Smith.
These innovative communicators are transforming the way we talk about wine in ways that captivate readers outside of the wine bubble, creating meaningful exposure and exploring topics beyond traditional narratives. They discuss this in the context of crafting stories that speak to wine lovers and novices alike, while staying relevant in an ever-changing landscape.
A conversation with Henna Bakshi, Eliza Dumais, and Aidy Smith, moderated by Clive Pursehouse, North American Editor for Decanter Magazine
Speakers
Henna Bakshi
Eliza Dumais
Clive Pursehouse
Aidy Smith
