CRAFT OF WRITING DAY
Thursday, February 18, The Culinary Institute of America at Greystone
7:30 and 8 AM Two shuttles depart for CIA Greystone (parking not available at the CIA)
Meadowood Reception Lodge
7:45 – 8:30 AM Breakfast
CIA Greystone Bakery Cafe
8:45 – 9:45 AM Introductions
Andrea Robinson, Thursday Master of Ceremonies
Tom Bensel, managing director, CIA California
Industry Keynote: Hugh Johnson, OBE, The First Fifty Years
The author of The World Atlas of Wine, the Pocket Wine Book, Wine, Hugh Johnson’s Wine Companion, Hugh Johnson’s Modern Encyclopedia of Wine, The Story of Wine, The Art and Science of Wine, Wine a Life Uncorked, The World of Trees, The Principles of Gardening and more, reflects on five decades as a wine writer.
9:45 – 10 AM Break
10 – 11 AM Minerality: Tasting With the Masters
Masters of Wine from Hong Kong, Napa Valley and Kansas City lead a technical tasting to explore what minerality is and is not. With Doug Frost, author and educator; Jeannie Cho Lee, publisher, Asian Palate, South China Morning Post; Lisa Perotti-Brown, editor-in-chief, Wine Advocate.
11 AM – NOON Become a Wine Communicator to Make More $$ and Have More 🙂
Moderator-commentator Andrea Robinson, Master Sommelier, author, television presenter; Jamie Goode, author, founder of the Wine Anorak, wine columnist, The Sunday Express; Jeannie Cho Lee, Master of Wine, founder of Asian Palate, author, educator, television presenter
NOON – 1 PM Lunch
Herb Terrace (weather permitting)
Petite Producers – Featuring wines from limited-production wineries of Napa Valley
1 – 2:15 PM Taste Locally, Publish Globally
How to build expertise and credibility as a wine writer by specializing, with Virginie Boone of Wine Enthusiast, author and educator Doug Frost, and author and journalist Jamie Goode
2:15 – 2:30 PM Break
2:30 – 3:45 PM Breakout Sessions*
Breakout A: Telling the Story from Pitch to Publication
A workshop and writing exercise with Tilar Mazzeo, author, associate professor of English, Colby College; and Esther Mobley, wine, beer and spirits writer, San Francisco Chronicle.
Breakout B: Raise Your Photos to the Next Level
A short course in improving your wine, food and travel photography with Steven Rothfeld, photographer for Bringing Tuscany Home, French Dreams and many more books and articles.
3:45 – 4:30 PM Book Signing
CIA Spice Islands Marketplace
Books by symposium speakers and mentors will be available for purchase and the authors will be on hand to sign them
4:15 and 4:45 PM Shuttles depart for Meadowood
6 PM Reception featuring Napa Valley sparkling wines
Meadowood Woodside Room
7 PM Perfect Pairings Dinner
Master Sommeliers will choose three different Napa Valley wine pairings for each of four courses during the gala dinner and explain why they believe their choices are perfect
9 PM After Party
Big Bottles & Sweet Dreams – featuring Napa Valley wines from 2005 or earlier poured from magnums, along with a selection of late-harvest, dessert and fortified wines
*Requires advance signup: Contact Julia Allenby at firstname.lastname@example.org after January 15, 2016.