Day 3: Symposium 2015
CAREER ADVANCEMENT DAY
Thursday, February 19, The Culinary Institute of America at Greystone
7:15 & 7:45 AM Two shuttles depart for CIA Greystone
Meadowood Reception Lodge
(Parking is not available at the CIA)
7:30 – 8:15 AM Breakfast
CIA Greystone Wine Spectator Restaurant
(Attendees must wear their name badges for entry, )
8:30 AM Welcome
Vintners Hall of Fame
Tom Bensel, managing director, The Culinary Institute of America at Greystone
Morning Focus
A Morning With Jancis Robinson, Master of Wine, wine writer and publisher of JancisRobinson.com, one of the most successful subscription wine websites
8: 40 – 9:10 AM Wine Industry Keynote: What Wine Writers Need to Know Now
Jancis Robinson
9:15 – 10:30 AM Unplugged Session: The Importance of Branding Yourself
Moderated by Evan Goldstein, Master Sommelier, with personal insights from:
– Andrea Immer Robinson, Master Sommelier, author, television personality
– Karen MacNeil, author, The New Wine Bible, educator, consultant
– Jancis Robinson, Master of Wine, wine writer and publisher of JancisRobinson.com
(This is a digital-free, Twitter-free, recording-free session)
10:30 – 10:45 A.M. Break
10:45 – Noon From Barrel to Bottle to Cellar: Exploring Napa Valley Cabernet Sauvignon at Different Ages and Stages
EcoLab Theatre
Led by Jancis Robinson
Noon – 12:15 Break
12:15 – Lunch, with the wine theme of Meet the Parents (of Cabernet Sauvignon): Cabernet Franc and Sauvignon Blanc
Wine Spectator Greystone Restaurant
1:15 – 2:30 PM 30 Wine Business Story Ideas for 2015
EcoLab Theatre
Meridith May, owner, The SOMM Journal, co-founder, The Tasting Panel; Jim Gordon, editor, Wines & Vines; Gary Fisch, owner, Gary’s Wine & Marketplace; Steve Gross, state relations director, Wine Institute; Courtney Humiston, writer, and wine director, Dry Creek Kitchen.
2:30 – 2:45 PM Break
2:45 – 4:15 PM Breakout Sessions*
Breakout C, Story Pitching, Speed-Dating Style
EcoLab Theatre Upper Level*
Learn to compose better story pitches, then pitch your own article/book ideas to editors Jancis Robinson, JancisRobinson.com; Davina Baum, director of digital content, Afar.com; Neil Beckett, editor, World of Fine Wine; Richard Bradley, editor, Worth; Blake Edgar, senior sponsoring editor, University of California Press; Meridith May, The Tasting Panel and SOMM Journal; Kristin Tice Studeman, contributing editor, Style.com.
Breakout D, An Exploration of Napa Valley’s Other Sauvignon (Blanc)
Rudd Center*
Led by Will Lyons, The Wall Street Journal, and Joe Czerwinski, Wine Enthusiast, with writing exercise on Different Notes for Different Folks
4:30 and 5 PM Two shuttles depart for Meadowood
Greystone Main Entrance
6 PM Reception featuring Napa Valley Sparkling Wines
Meadowood Woodside Room
7 PM Fellowship Dinner
Vintners Room
An elegant dinner honoring fellowship winners, with Wines from Our 15 Napa Valley Vintners Fellowship Sponsors
9 PM After Party featuring Dessert, Fortified and Heritage Wines from the Napa Valley
Woodside Room
