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Day 3: Symposium 2015

Day 3: Symposium 2015

CAREER ADVANCEMENT DAY

Thursday, February 19, The Culinary Institute of America at Greystone

 

7:15 & 7:45 AM Two shuttles depart for CIA Greystone

Meadowood Reception Lodge

(Parking is not available at the CIA)

 

7:30 – 8:15 AM Breakfast

CIA Greystone Wine Spectator Restaurant

(Attendees must wear their name badges for entry, )

 

8:30 AM Welcome

Vintners Hall of Fame

Tom Bensel, managing director, The Culinary Institute of America at Greystone

 

Morning Focus

A Morning With Jancis Robinson, Master of Wine, wine writer and publisher of JancisRobinson.com, one of the most successful subscription wine websites

 

8: 40 – 9:10 AM Wine Industry Keynote: What Wine Writers Need to Know Now

Jancis Robinson

 

9:15 – 10:30 AM Unplugged Session: The Importance of Branding Yourself

Moderated by Evan Goldstein, Master Sommelier, with personal insights from:

– Andrea Immer Robinson, Master Sommelier, author, television personality

– Karen MacNeil, author, The New Wine Bible, educator, consultant

– Jancis Robinson, Master of Wine, wine writer and publisher of JancisRobinson.com

(This is a digital-free, Twitter-free, recording-free session)

 

10:30 – 10:45 A.M. Break

 

10:45 – Noon From Barrel to Bottle to Cellar: Exploring Napa Valley Cabernet Sauvignon at Different Ages and Stages

EcoLab Theatre

Led by Jancis Robinson

 

Noon – 12:15 Break

 

12:15 – Lunch, with the wine theme of Meet the Parents (of Cabernet Sauvignon): Cabernet Franc and Sauvignon Blanc

Wine Spectator Greystone Restaurant

 

1:15 – 2:30 PM 30 Wine Business Story Ideas for 2015

EcoLab Theatre

Meridith May, owner, The SOMM Journal, co-founder, The Tasting Panel; Jim Gordon, editor, Wines & Vines; Gary Fisch, owner, Gary’s Wine & Marketplace; Steve Gross, state relations director, Wine Institute; Courtney Humiston, writer, and wine director, Dry Creek Kitchen.

 

2:30 – 2:45 PM Break

 

2:45 – 4:15 PM Breakout Sessions*

Breakout C, Story Pitching, Speed-Dating Style

EcoLab Theatre Upper Level*

Learn to compose better story pitches, then pitch your own article/book ideas to editors Jancis Robinson, JancisRobinson.com; Davina Baum, director of digital content, Afar.com; Neil Beckett, editor, World of Fine Wine; Richard Bradley, editor, Worth; Blake Edgar, senior sponsoring editor, University of California Press; Meridith May, The Tasting Panel and SOMM Journal; Kristin Tice Studeman, contributing editor, Style.com.

Breakout D, An Exploration of Napa Valley’s Other Sauvignon (Blanc)

Rudd Center*

Led by Will Lyons, The Wall Street Journal, and Joe Czerwinski, Wine Enthusiast, with writing exercise on Different Notes for Different Folks

 

4:30 and 5 PM Two shuttles depart for Meadowood

Greystone Main Entrance

 

6 PM Reception featuring Napa Valley Sparkling Wines

Meadowood Woodside Room

 

7 PM Fellowship Dinner

Vintners Room

An elegant dinner honoring fellowship winners, with Wines from Our 15 Napa Valley Vintners Fellowship Sponsors

 

9 PM After Party featuring Dessert, Fortified and Heritage Wines from the Napa Valley

Woodside Room

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