Day 3: Symposium 2014
CRAFT OF WRITING DAY
Thursday, February 20, The Culinary Institute of America at Greystone
7:10 AM, 7:40 AM Two shuttles depart for CIA
Meadowood Reception Lodge
7:30 AM Breakfast
CIA Teaching Kitchen
(Attendees must wear their name badges, and keep to safe aisles in the Teaching Kitchen)
8:15 AM Welcome
EcoLab Theatre
Tom Bensel, managing director, The Culinary Institute of America at Greystone
Karen MacNeil, chairman, Rudd Center for Professional Wine Studies
8:30 – 9:45 AM Unexpected Napa Valley Wines
Tasting and writing exercise with Eric Asimov, chief wine critic, The New York Times; Jon Bonné, wine editor, San Francisco Chronicle
9:45 – 10:30 AM Facts vs. Fiction with Jay McInerney in conversation with Ted Loos
Jay is a noted author and wine columnist for The Wall Street Journal. Ted is a freelance writer who has covered wine extensively for Town & Country, Departures, Bon Appetit and Epicurious
10:30 – 10:45 AM Break
10:45 – 11:45 AM What Luxury/Lifestyle Editors Want and Don’t Want
Panel with moderator Richard Bradley, editor, Worth; Jacqueline Gifford, senior editor, Travel + Leisure; Alison Clare Steingold, senior editor, C; Ted Loos, freelance writer, New York Times, Vogue, Vanity Fair
11:45 AM – 12:30 PM Lunch
Wine Spectator Greystone Restaurant
Featuring unexpected Napa Valley white and red wines
12:45 – 1:45 PM Breakout Sessions*
A. Story Pitching, Speed-Dating Style
Ventura Center
Pitch your best story ideas to these potential assigning editors in five minutes with each: Talia Baiocchi of Punch, Richard Bradley of Worth, Jacqueline Gifford of Travel + Leisure, Alan Kropf of Mutineer, Alison Clare Steingold of C, Sara Schneider of Sunset and David White of Terroirist.com
B. Wine Tasting for Critical Review
EcoLab Theatre
Taste along with accomplished critics to learn in detail how they taste when reviewing. With moderator Alder Yarrow of Vinography, Ray Isle, executive wine editor, Food & Wine; Lisa Perrotti-Brown, editor-in-chief, Wine Advocate
2 – 3:15 PM Tell Me a Story: Make Good Writing Great
EcoLab Theatre
Lecture and writing exercise with Michael Shapiro, non-fiction author and Columbia University journalism professor
3:15 – 4 PM The Crucial Importance of Point of View
Why self evaluation and a recognition of one’s preferences and abilities are vital for wine writers, with The New York Times chief wine critic, Eric Asimov
4 – 5 PM Coaching Sessions* / Free time at CIA
4:30 PM, 5 PM Two shuttles return to Meadowood
6 PM Reception featuring Napa Valley sparkling wine
Woodside Room
7 PM Fellowship Dinner
Vintners Room
An elegant dinner honoring fellowship winners, with top-class wines from sponsor wineries, this year featuring wines from the 2004 vintage to mark the 10th annual symposium
10 PM After Party featuring dessert and fortified wines
Woodside Room
