Day 3: Symposium 2013
THURSDAY, FEBRUARY 21
Getting Ahead Day
The Culinary Institute of America at Greystone
8 AM First bus to The Culinary Institute of America at Greystone
Meadowood Reception Lodge
8:15 AM Breakfast
CIA Teaching Kitchens
8:20 AM Second bus to The Culinary Institute of America at Greystone
Meadowood Reception Lodge
9 AM Welcome to the CIA
Ecolab Theater
Karen MacNeil, chairman of the CIA’s Rudd Center for Professional Wine Studies
9:15 – 9:45 AM Where Is the Money?
Ecolab Theater
Interactive poll and research results on pay rates and writing opportunities in various media, by Susan Kostrzewa of Wine Enthusiast
9:45 – 10:45 AM The Wine Writer As Entrepreneur:
How to Leverage Your Story and Your Brand
Ecolab Theater
Moderator Alder Yarrow of Vinography.com, entrepreneurs Karen MacNeil of The Wine Bible and the Rudd Center for Professional Wine Studies, Linda Murphy of Jancisrobinson.com, and David Rosengarten of Saveur
10:45 AM Preview of Friday’s Perspective Tasting
Ecolab Theater
Jim Gordon, symposium director
11 AM Group Photo
Outside Greystone Front Entrance, weather permitting
11:15 AM – 12:45 PM China in the News and on the Palate:
Issues Panel and Food-Wine Pairing Exercise
Ecolab Theater
The business of wine in China and a taste of traditional and contemporary Chinese fare paired with traditional varieties from Napa Valley; with David Rosengarten of Saveur, Jeannie Cho Lee of the Asian Palate and Bill Briwa, chef-instructor at The Culinary Institute of America at Greystone.
12:45 PM Lunch
Room in Greystone to be confirmed
Chinese Flavors
1:45 – 2:45 PM Breakout Sessions
A. Technology Breakout Session
Rudd Center #1
Hands-on workshop on social media tools such as Pinterest, Instagram and Twitter apps with Jon Bonné, Alder Yarrow, Jen Murphy and Alan Kropf
B. Wine Breakout Session
Rudd Center #2
Achieving Personality in Pinot Noir: A tasting with Karen MacNeil of The Wine Bible and four Napa Valley winemakers from Ancien, Saintsbury, Truchard and ZD, exploring two of the factors that make Pinot Noir compelling—its personality and its balance
2:45 PM Break
3 – 4 PM Breakout Sessions
C. Writing Breakout Session Rudd Center #1
Better Blog Writing: Different Rules for a Different Medium, with Alder Yarrow of Vinography.com
D. Wine Breakout Session Rudd Center #2
Comparative Closures Tasting, with Linda Murphy of Jancisrobinson.com, using Napa Valley wines bottled as trials under glass, screwcap and synthetic closures
4 – 4:40 PM Free time to explore
CIA Greystone
4 – 5 PM Coaching Sessions:
Individual 30-minute career coaching and writing sessions CIA Greystone
4:40 PM First bus to Meadowood
Outside main CIA entrance
5:10 PM Second bus to Meadowood
Outside main CIA entrance
6 PM Wine Reception
Woodside Room
Napa Valley Sparkling Wines
7 PM Fellowship Dinner
Vintners’ Room
Flagship wines from fellowship sponsors: BOND, Far Niente, Franciscan Estate, The Hess Collection, Hourglass, PEJU, CADE Estate Winery, Raymond Vineyards, Robert Mondavi, Saintsbury, Shafer Vineyards, Silverado Vineyards, Stag’s Leap Wine Cellars, Terlato Family Vineyards and Tres Sabores.
9 – 11 PM After Party
Woodside Room
Late-Harvest and Fortified Wines
