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Day 3: Symposium 2013

Day 3: Symposium 2013

THURSDAY, FEBRUARY 21

Getting Ahead Day

The Culinary Institute of America at Greystone

 

8 AM First bus to The Culinary Institute of America at Greystone

Meadowood Reception Lodge

 

8:15 AM Breakfast 

CIA Teaching Kitchens

 

8:20 AM Second bus to The Culinary Institute of America at Greystone 

Meadowood Reception Lodge

 

9 AM Welcome to the CIA   

Ecolab Theater

Karen MacNeil, chairman of the CIA’s Rudd Center for Professional Wine Studies

 

9:15 – 9:45 AM Where Is the Money?   

Ecolab Theater

Interactive poll and research results on pay rates and writing opportunities in various media, by Susan Kostrzewa of Wine Enthusiast

 

9:45 – 10:45 AM The Wine Writer As Entrepreneur:

How to Leverage Your Story and Your Brand

Ecolab Theater

Moderator Alder Yarrow of Vinography.com, entrepreneurs Karen MacNeil of The Wine Bible and the Rudd Center for Professional Wine Studies, Linda Murphy of Jancisrobinson.com, and David Rosengarten of Saveur

 

10:45 AM Preview of Friday’s Perspective Tasting 

Ecolab Theater

Jim Gordon, symposium director

 

11 AM Group Photo 

Outside Greystone Front Entrance, weather permitting

 

11:15 AM – 12:45 PM China in the News and on the Palate:

Issues Panel and Food-Wine Pairing Exercise

Ecolab Theater

The business of wine in China and a taste of traditional and contemporary Chinese fare paired with traditional varieties from Napa Valley; with David Rosengarten of Saveur, Jeannie Cho Lee of the Asian Palate and Bill Briwa, chef-instructor at The Culinary Institute of America at Greystone.

 

12:45 PM Lunch    

Room in Greystone to be confirmed

Chinese Flavors

 

1:45 – 2:45 PM Breakout Sessions

A. Technology Breakout Session

Rudd Center #1

Hands-on workshop on social media tools such as Pinterest, Instagram and Twitter apps with Jon BonnéAlder Yarrow, Jen Murphy and Alan Kropf

B. Wine Breakout Session

Rudd Center #2

Achieving Personality in Pinot Noir: A tasting with Karen MacNeil of The Wine Bible and four Napa Valley winemakers from Ancien, Saintsbury, Truchard and ZD, exploring two of the factors that make Pinot Noir compelling—its personality and its balance

 

2:45 PM Break

 

3 – 4 PM Breakout Sessions

C. Writing Breakout Session   Rudd Center #1

Better Blog Writing: Different Rules for a Different Medium, with Alder Yarrow of Vinography.com

D. Wine Breakout Session   Rudd Center #2

Comparative Closures Tasting, with Linda Murphy of Jancisrobinson.com, using Napa Valley wines bottled as trials under glass, screwcap and synthetic closures

 

4 – 4:40 PM Free time to explore   

CIA Greystone

 

4 – 5 PM Coaching Sessions: 

Individual 30-minute career coaching and writing sessions    CIA Greystone

 

4:40 PM First bus to Meadowood   

Outside main CIA entrance

 

5:10 PM Second bus to Meadowood   

Outside main CIA entrance

 

6 PM Wine Reception   

Woodside Room

Napa Valley Sparkling Wines

 

7 PM Fellowship Dinner   

Vintners’ Room

Flagship wines from fellowship sponsors: BOND, Far Niente, Franciscan Estate, The Hess Collection, Hourglass, PEJU, CADE Estate Winery, Raymond Vineyards, Robert Mondavi, Saintsbury, Shafer Vineyards, Silverado Vineyards, Stag’s Leap Wine Cellars, Terlato Family Vineyards and Tres Sabores.

 

9 – 11 PM After Party   

Woodside Room

Late-Harvest and Fortified Wines

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